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BCG MATRIX The BCG matrix is a chart that has been created by Bruce Henderson from MICROSOFT 160 at Harper College. This helps the company allocate and is used as an analytical tools in brand marketing, product management, strategic management and portfolio analysis. Twitter Icon; Email Icon; URL Icon. Figure 1: Microsoft Business Segment’s Operating Income. Based on the products described in Appendix A and the incomes from each segment in Figure 1, an understanding of where each segment belongs on Boston Consulting Group’s unrelated diversification matrix (Appendix B) can be arrived at.

BCG Matrix of Microsoft Corporation • 1. Presenter Abdus Samad Sadi • Presentation on Boston Consulting Group (BCG) Approach • Microsoft Corporation Microsoft Corporation is an American technology company.

Headquarter is located in Redmond Washington USA. Founded by two friends, Bill gates and Paul Allan. Year is April 4, 1975, • High market share in a fast growing industry Windows 10 • Cash Cow • Windows 7 Market share is 49.42% within two consecutive year its market growth is only 2%. • Question mark • Windows Phone It was first launched in October 2010.Low Market Share Low Market Growth • Dogs • Windows Vista Low Market Share High Growth Prospects • 1.

Build: Increase investment in windows phone. Can push up it question marks to star and finally a cashcow. Hold: Microsoft is not going to invest more in windows 7. So it will remain cashcow.

Harvest: Reduce investment in Windows 10 to try to take out maximum cash flow from it. It will increase overall profitability make cashcow. Divest: Microsoft release the amount of money which was already stuck in the business. Microsoft can sell windows Vista or stop its marketing Post analysis Strategy.